In today’s vast and highly active virtual world of bounce rates, paid traffic, and Google analytics, businesses are in growing need of something to keep the customers coming, and in some cases, staying. We’ve mentioned before that video is the go-to tool for marketers and businesses in today’s social media-driven world, and that phenomenon is also true for e-commerce and online businesses. In this blog article, we are going to explore the ways video drives sales for a fruitful business and a flourishing customer base.
Video keeps the customer’s attention
One of the most effective things about integrating video into your marketing strategy is how it grabs customers’ attention. It is easy to grasp and gives the required details about the product in a short amount of time, driving sales and giving customers exactly what they are looking for. As a video production company with substantial experience under our belt, we can tell you that video is increasing in demand across various industries and e-commerce, with 87% of online marketers using video content to grow their businesses, and 88% say that video is “an important part” of their marketing strategy.
Video leads to conversions
It is important to consider the qualities that video has when looking at conversion. Videos aimed at customers are simple and informative, and 74% of the people interviewed who watched an explainer video to learn more about a product or service ended up buying it. Since videos compile a large amount of information and form a simple, engaging, and informative viewer experience, businesses that use video to market their products see a higher percentage of their customers purchasing it.
People learn from video
With more videos being produced on a worldwide scale, and customers having less time to read about products in today’s fast-paced world, video has become the primary learning tool for customers. You can highlight your product’s features in creative ways, make your product more appealing to customers through video in ways that text simply won’t do it, and as a result, your sales will increase. Explainer videos like this one have become very popular because they make it easier for customers to get the information they need about a product, and through its effectiveness and reliability, it has granted businesses access to broader customer bases and greater revenue.
If you have ever considered hiring a company that specializes in video marketing and corporate video production, you are in luck, because we have what you’re looking for, and our collaboration is sure to drive your business’s sales sky high! Contact us on info@businessmotion.digital to get started!