1
Communication Roadmap
Every executive communication effort needs a foundation before it needs a format. The Communication Roadmap assesses your organization's complex communication needs and delivers a clear strategy and roadmap.
2
Communication Instruments
The format is never chosen first. Once the objective is clear, the audience is defined, and the messages are set, we select and build the instrument that serves your objective.
2025
How can a properly orchestrated campaign redefine the success of cultural events today?
In today’s world, no event should begin without a properly orchestrated campaign.
2025
How Do You Showcase a Multinational Contractor’s Scale Without Overwhelming the Viewer?
Business Motion led the content strategy and storytelling for Zerock’s new website—helping the company reflect 25+ years of scale, credibility, and regional impact.
2024
What Are the Milestones That Shaped Zerock’s 25-Year Journey?
Summarize a 25-year-old company’s success story in a captivating video. Highlight the company’s milestones and achievements.
2022/2023/2024
How Can Education Be Revolutionized for the Future?
Boost your brand with Business Motion’s content strategy & digital communication services. Craft impactful messages & achieve marketing goals. Reach out today.
2021
What Precautions Should be Taken to Stay Safe During COVID-19?
A series of videos and infographics to raise awareness about COVID-19 among the Palestinian community in Lebanon.
2024
How Do Zerock’s Vision and Achievements Impact Sub-Saharan Africa?
Video series aimed to highlight Zerock expertise and achievements in diverse sectors.
2024
What Are the Key Pillars of INARA's Clean Energy Mission?
Informative video introducing INARA and its three main pillars: legal compliance, innovative technical solutions, and community engagement.
2016
What is the Impact of LeBAM on Music Education and Community Values?
Two minute video summarizing the Lebanese Band Association for the Promotion of Music’s mission, values, and activities.
2019
What Legal Essentials Should Startups Know to Succeed? (2019)
Five videos aims to empower startups by providing concise, actionable guidance on critical business topics.
2016
How Can Implementing the UNGC 10 Principles Enhance Your Business Performance? (2015)
Explain and simplify the 10 principles of the UNGC to school students, following a request from the UNGC Lebanon Steering Committee.
2017
How does Reef Garden ensure quality in its manufacturing?
Five-minute video introducing a new spice manufacturer’s brand at a food exhibition in 2017.
2017
What Does It Take to Explore Space and Reach Mars?
A series of Educational videos for the Airbus Little Engineer Workshop. These videos aim to share knowledge about space, Airbus and Mars.
3
Communication Function
Having your own communication function costs less than engaging an agency for every project. It understands your organization from within, carries your voice consistently, and grows stronger with each initiative. We build it, train it, and hand it over.
Frequently Asked Questions
What is a Communication Roadmap and do I need one?
A Communication Roadmap defines your objective, audience, key messages, and the instruments needed to deliver them. If you find yourself producing content without a clear strategy — or struggling to align stakeholders around a single communication direction — then yes, a roadmap is the right starting point.
What types of communication instruments does Business Motion produce?
We build pitch decks, pitch videos, explainer videos, corporate films, campaign assets, and internal communication materials. The instrument is always chosen based on the message and audience — not the other way around.