About us
A communication firm, founded in 2014.
The Firm
Business Motion was founded in May 2014, when visual communication was becoming a business necessity. From the very first project, the approach was the same: understand the objective, identify the audience, define the messages, then decide the instrument. It has always been our methodology.
Twelve years later, we are making that approach visible.
Philosophy
1
Purpose Before Format
2
Complexity Is Our Normal
3
Built to Last
1
How We Work
Objective
We define the purpose before we define the approach.
Audience
We study who needs to be reached and what it takes to reach them.
Messages
We build the message before any production begins.
Instrument
With the foundation in place, we select the format that serves the objective best.
2
Built to Last
Since
2014
Some instruments we built are still in use today, unchanged.
Every complex communication challenge arrives with constraints. We never wait for perfect conditions — we work with what is there and engineer the rest.
- ▶A tight deadline
- ▶Missing assets
- ▶A fragmented brand
- ▶An audience that does not sit still
- ▶A topic no one has simplified before
When communication strategy is built around what is true rather than what is current, it holds.
3
The Team
Karim Mfarrej
Branding / Graphic Design
Renatta Azzam
Senior Animator
Elie Rebahi
Art Director
Patrick Wehbe
Illustrator/ Animator
Joe Sakr
Director of Photography
We supplement our core team with industry and technical specialists as needed to deliver optimal results.
Specialized Industry Experts
The Founder
I founded Business Motion with a scientific mind and a conviction: the most complex topics in executive communication can always be made simple and clear. What appears effortless to understand has taken considerable thinking to decode and articulate.
What drives me is not the instrument itself, but what it makes possible. A bid is won. A donation is secured. An audience finally understands what an organization has been trying to say for years.
Twelve years in, I am still most energized by the difficult projects, not despite the complexity, but because of what solving them brings.
Rania Habib
Founder & Managing Director
80%
of our portfolio has been built for non-profit organizations and corporate communication departments dedicated to social good. We are drawn to work that serves a purpose beyond the transaction.
Frequently Asked Questions
When was Business Motion founded and what do you do?
Business Motion was founded in 2014. We are a communication consultancy that helps organizations define their message, choose the right instruments, and build the internal capability to communicate consistently and effectively.
What makes Business Motion different from a standard creative agency?
We start with strategy before any production. Most agencies begin by building assets — we begin by asking what you are trying to achieve and who you are trying to reach. The instrument follows the message, never the other way around.