How Do You Showcase a Multinational Contractor’s Scale Without Overwhelming the Viewer?
Year
2025
Primary Usage
Online Presence
The Objective
Zerock is a large, multifaceted construction company established in 1999 and operating across Sub-Saharan Africa. With over 25 years of experience in sectors like infrastructure, buildings, oil & gas, and roads & bridges, the company aimed to create a website that reflected its long-term vision and offered a clear, compelling recap of its 25+ year journey.
At Business Motion, we acted as consultants and project managers throughout the entire process, from content strategy to launch.
The Constraint
How It Was Resolved
The Constraints
Organizing massive content
With dozens of projects, services, and sectors, we created a systemized format for showcasing projects—ensuring consistency, SEO friendliness, and visual flow.
Telling a 25+ year story with simplicity
We developed concise storytelling sections and structured the "About" and "Projects" pages to highlight milestones and impact without excessive text.
Showcasing the scale of the company without overwhelming the user
We carefully designed the homepage experience to feel impressive, not cluttered. From headlines to visuals, we struck a balance between legacy and clarity.
Ensuring design aligned with brand identity
We continuously reviewed UI elements, proposed adjustments, and ensured the tone remained confident, minimal, and visually aligned with Zerock’s engineering excellence.
The Outcome
Business Motion leveraged its deep familiarity with Zerock’s brand—built over years of producing corporate videos—to take on a strategic, hands-on role in the website’s development. From content to coordination, we supported the client at every step to ensure the final platform was both impressive and user-friendly.
Our contribution included:
Collaborating with the client to select the most suitable web development agency
Translating Zerock’s vision and goals into clear, future-facing messaging
Curating project visuals and organizing internal assets
Overseeing design decisions, navigation flow, and user experience
Supporting the final QA process and ensuring a smooth site launch
The result:
Timeline: 6 months from initial planning to launch
A content-rich, visually clean website that reflects Zerock’s credibility, scale, and geographic reach
Website goals achieved: strong first impression, clear service offering, and structured storytelling across multiple markets