There are a lot of ways to use videos in order to enhance your digital marketing strategies; in fact, motion content is a very efficient tool when it comes to growing your followers, bringing more and new traffic to your website, and boosting your sales. If you are wondering about the how and when of it, it is safe to say, after our years of experience in the field, that you should use videos however you can and as much as possible. A lot of you have spent years and years, not to mention have spent resources, time, money, and energy to create businesses and grow corporates. It is very serious and complicated stuff; however, adding a little animation, live-action, or any other type of engaging content to the mix will help you bring out the fun side of the hustle while also making a profit and building relations with your clients/ followers! Studies show that people tend to engage with visual content more than plain text, and this is incentive enough to work towards creating more professional and high-quality videos for your pitches, organizations, and more.
Setting Yourself Apart from Your Competitors on Social Media
If you are seeking to catch people’s attention on Facebook, Instagram, LinkedIn, Twitter, and other social media platforms, then videos are the perfect tool for you! Hiring professionals to create your business video according to your preferences and your company’s soul, journey, and message will drive people to engage more and thus follow your accounts and become loyal customers.
Providing Information
Explainer videos are a great way to introduce people to your product, service, and brand in a few words and using attractive visuals. The key here is to get the viewers hooked from the first few seconds and to keep your message clear and your video simple. A video’s purpose in this case is to simplify complex subjects. You can also use animated videos to get the message across in an entertaining way.
Boosting your Sales
Knowing about your brand will encourage people to give your product or service a try! Customers need to know what your company has to offer and why your services are any different than your competitors. Ask yourself, what is your strongest point? What is so unique about what you have to offer? What do you have to offer? And is your company’s journey interesting enough and if not, can it be twisted in a way that makes it relatable at least? Then, your next step is communicating all of this with your Video Production Company of choice and then, you will be provided with a video that is worth your investment!
Pitching Sales
Sure, while pitching your product, you can go the traditional way and verbally explain your way into making the sale or you can use a PowerPoint presentation. However, if you want to take your pitch to the next level, you can create a video that simplifies what you have to say in a captivating and convincing way! Videos will add life to your presentation, and this way you know your audience is paying attention and hearing what you have to say!
In conclusion, when used right, videos can bring back great benefits for you and your company. Even if you are freelancing at the moment, you can never go wrong with planning a video that shows your talents and work! With Business Motion, you can walk off with a video that suits your exact needs! So don’t hesitate to contact us at info@businessmotion.digital and check out our YouTube channel for further proof of how we can help you reach a wider audience!