It is no secret that a corporate video has become the go-to means for businesses to market a product or service. With YouTube becoming the second largest search engine on the web, it is easy to see the effectiveness of video on viewers and clients. Adding video to your webpage is highly likely to increase traffic and conversion rates. In this article, we’re going to explain why now, more than ever, you need to have a video for your business.
Video allows for more effective communication with customers
A corporate video is more likely to compel your customers to listen to what you have to say about a product or service than any other form of media in marketing. Video has proven to be a great way to convert viewers into customers, with 76% of marketers saying it helped them increase sales. With the right production, and clear, catchy message, your video is going to do wonders for your sales. Executives will appreciate a good corporate video to explain a product or service since they usually do not have the time to read a long article or manual. Video gathers a large amount of information, makes it bite-sized, and delivers them in a pleasing and memorable way.
Video expresses ideas and emotions better than images
Movement and music combined to make a clear, compelling, and pleasing delivery are much more effective than still images or infographics. Well-made video content holds the viewers’ attention from start to finish and leaves them with a satisfied feeling inside, for they have enjoyed what they have seen. In marketing campaigns, where there are usually several videos promoting a business, viewers are likely to show interest in the rest of the video arsenal if they liked just one of them!
Video spreads wider, faster, and is easier to share
Video takes a lot less effort to consume than reading an article. As a result, people who enjoy the video will have an easier time sharing it among their friends than sending an article that takes 45 minutes to read. With newer generations watching videos from a young age and sharing memories with their friends as they relate to a funny video on YouTube, it looks like video is here to stay for a long time ahead and will continue to gain popularity and become a necessity for businesses to compete in growing markets worldwide.
Your business needs a corporate video. It needs it now, it will need it in the future. If you are willing to invest in a professionally crafted corporate video that will give your business the virtual boost it needs to gain customers, then you have arrived at the right place. We at Business Motion take pride in our ability to produce high-quality corporate video in a variety of styles and methods to bring your message to life and reach your customers effectively. Take a look at our portfolio and contact us to know more!
Video expresses ideas and emotions better than images