As the name implies, a business video is a video that introduces your business. This is the very first and perhaps the most essential video that your company will publish on its website and other social media platforms. Its nature is informational, explaining what your company does, and what it is that it offers. It talks about your company’s products or services. Business videos help viewers learn about your company in a fast, fun, and effective way that sticks in their memories.
Significance of business videos
In this digital era, video production, motion graphics, and the inclusion of videos within your online presence have become compulsory. If you don’t keep with the times, you will be left behind.
It is the age of speed, and fun visuals serve that factor. The majority of people nowadays rely on feasting their eyes and ears with motion graphics, colors, and sounds. People’s attention span has greatly diminished, and videos always grab attention more effectively than words. Stacking your website or platform with too much text can sometimes get dull. Through a business video, you can demonstrate who you are and what you do without using lengthy text.
A good video will incorporate elements that distinguish your brand through the tone and colors used; after all, you need to keep your brand consistent. A video can capture and reflect your identity better than any text and will increase the chances of the viewer becoming your customer.
How to ensure a successful business video
If internet browsers take the time and watch your corporate video, it is best to make it worth their while. This video, whether it is film, motion graphics, or a combination of both, is the chance to make or break a customer, so put thought and time into creating a good one. Here are a few points to steer you in the right direction:
- Make it authentic or true to who you are. You don’t want to end up with a generic video that looks the same as many others.
- You need to set the objective for your project. Remember this is the first video in your repertoire. It has to have a purpose and provide value.
- Make the introduction compelling and strong. Aim to capture the audience’s attention in the first 10 seconds, because studies show that 20% of viewers abandon an average video within this short time slot.
- Don’t underestimate how easily bored people can get. The duration should not exceed two minutes or you risk people not watching it through till the end.
- The video needs to evoke emotions, and perhaps reflect the company’s personality. A business video can be a bit personal, for instance, by showing footage of your team working.
- Show faces. People relate better and trust more when given a face to connect to. It can be someone from your team or a happy customer. Seeing happy faces puts people at ease. Viewers will connect with your company on a human level.
- Adding a short testimonial adds credibility. It also becomes relatable when another person shares their experience with your company.
- It is preferable that at the end of the video there is a call to action. Ending with that gives purpose to the video. It can be by telling them to call now or to subscribe to a newsletter.
- Invest in a vibrant video, with colors that are consistent with your brand. Using on-screen text is also helpful to catch the attention if the sound is off.
- Get the help of professionals to create your first business video. If you cheap out and make a poor quality video, this might backfire and be the culprit in losing a potential customer. The more professionally done and the more creative it is, the higher the chances of being watched till the end. Professionally done videos are also hard to be duplicated by others.
- Your intro video needs to be the first thing people see on your website. It should also regularly be featured on your social media.
It can feel like a bit of a challenge to introduce your product or service through such a short video, but you would be surprised at how much can be shared in two minutes of dynamic visuals.
Once you complete your intro video and get a sense of its impact on viewers, you will find it much easier to jump into your next corporate video.
If you are feeling discouraged and don’t know where to start, get in touch with us at Business Motion. We have been in the market since 2014 and have an extensive portfolio of both filming and motion graphics. Give us a call and we will handle the video production with you.