With the popularity of smartphones and YouTube, comes the effectiveness of video marketing while promoting and advertising your brand.
People are visual creatures and are more likely to remember information they see in a video rather than when they read about it in a blog for example, plus, they like sharing videos with their friends online, that’s why companies and businesses are shifting their attention to video production. In fact, according to Hubspot, among all the other content marketing out there, people are most drawn to watching videos! It is also widely known that the number one platform for uploading videos is YouTube. YouTube has witnessed quite a success since it first started back in 2005. Now, it is the second largest search engine in the world! So if you do it right, your videos can become viral and boost traffic to your website, thus boosting your sales. How can you do this? Follow our steps to find out!
The First Things People See are your Thumbnail & Title, so Make them Good!
Your thumbnail and title are a preview of what people will see if they click and watch your video, so make them interesting and engaging! If they are creative enough, they will incite watchers to learn more about your brand! However, don’t try to trick your audience with a fake thumbnail or a false title. This will make you lose credibility and people won’t watch anything else you upload. A thumbnail should be teasing but real to your content and brand.
Follow Video Marketing Trends
This content is trending for a reason. It created a buzz online and people on the internet are watching and recreating it. Even though YouTube is your go-to platform when it comes to video marketing, being on other channels like Instagram, Twitter, etc., and using the right tags and hashtags will make your content searchable and will provide you with a strong online presence.
SEO is a Game-Changer
Having a solid social media presence, plus being ethical, credible, and unique can help you keep your loyal customers. But what about bringing in new ones? In order, to acquire new customers, you have to make sure that the videos on your website are search engine friendly! Use keywords in your transcription and file metadata as well as your title and description.
Make it Easy for People to Watch Videos on their Phones
We are in a world that is dominated by the internet and smartphones. People use their phones the most; as we already mentioned, they love watching and sharing videos with their friends online. Make your videos mobile friendly and adjust your text size and your video’s length so it suits the platform you are uploading it on.
Create a Storyboard that is Both Interesting & Informative
Your focus should be on interesting and informative content that catches viewers’ attention from the first second. This is your chance to highlight different aspects of your company and to show people how your brand differs from other similar ones.
Lead people to your website with a clear and clickable CTA at the end of your video. To do so, people will have to last till the end of your video. Ensure that your content is interesting enough and that your video overall is engaging, clear, and to the point. Plus, make sure to analyze your video’s performance and evaluate its outcomes. If the results meet your already-set goals, then this is what your audience wants and your plan is working flawlessly!
Contact Business Motion for a professional video and a strong social media plan that complements your business and your brand or service.