We have already established in our many blogs that a marketing video is an important aspect of online marketing and advertising.
However, did you get your finger on what makes a successful marketing video strategy and effective content?
How do you know if you are doing it right? And how do you get the best results?
When planning your marketing video, there are a few important things to consider and keep in mind! Small details can be a game-changer when you’re shooting or creating a video that highlights what you have to say and what your company has to offer. So without further ado, we bring you the best tricks to make your marketing video perfectly do what it is intended to do:
Have the Right Mindset
Of course, the end point of your video is to boost sales. However, if you want people to watch your advert, you have to make it as engaging and entertaining as it can be. Check out Wave Video’s list of 5 Great Examples of Brand Video Storytelling. Kurzgesagt’s What if Earth got Kicked Out introduces their YouTube channel in such a way that tells the audience exactly what they will see if they visit their account in a creative and relatable way. Airbnb’s Make pasta with Nonna Nerina is just as unique and engaging. It doesn’t just advertise the business, it tells a story that is enjoyable to hear and watch, no matter if you need a place to stay or not. You will be watching their videos just cause they entertain you. By doing this, they are connecting with their viewers while also making them understand what their business is offering them.
Grab the Audience’s Attention Right Away
People online have a very short attention span. They are either too busy or ready to move on to the next thing. That’s why you need to make sure that when they do stumble upon your video, they will be hooked long before they can skip it. The first 3 to 4 seconds need to be clear so you can grab attention at the very start.
Think your Thumbnail, Title, and Description Through
These are the first things that your audience will see and what will incite and motivate them to click, watch, and give your brand a chance. Whether you are uploading your video on YouTube or Facebook, both mediums allow you to upload a thumbnail and make a first impression that will get them excited and interested before they even start watching the video. Video marketing is more than just a business strategy, it is an art form. There is so much creativity and innovation behind it to make your business stand out from others. Your thumbnail should be clear and of great quality, your title inciting and to the point, and your video description interesting. Also, make sure that your description perfectly and honestly summarizes what the viewer is going to be seeing when they watch the video.
Important tip: USE KEYWORDS IN YOUR TEXT!!
Focus on the Visuals
Facebook & YouTube are now giving people the option to watch videos without sound before clicking and watching the whole thing, that’s why it is best to focus on making the visuals appealing and adding text and subtitles. It is just as important as adding music and voice-overs. Take a look at Tech Insider’s How to Use Messenger video to see a great example of text-heavy descriptions.
Direct Viewers on what to Do Next
Ok, so you have created a great video that is both engaging and telling an interesting story in a crystal clear way, and people have watched it all through, so what next? Calls to Action or CTA are usually added at the end of each marketing video to motivate viewers to subscribe, follow, like, share, comment, or visit your website.
This is how marketing videos help you boost your sales and acquire new loyal customers after you have explained what your company is all about and what you have to offer. Thanks for reading our blog and we hope that you have found the info to be useful and helpful. Visit Business Motion’s website to find out additional ways in which we can help you grow and develop your business and market your brand or service!