If you are a media company or a content creator looking to learn about the best times to post on social media, then you’ve come to the right place. Upon shallow observation, you may notice that on some days your Facebook or Twitter feed is not as rich with posts as other days. Analysts have noticed patterns in user behavior on social media, and found the best and safest times to post whether you work in tech, education, commerce, or media. This article will only tackle the media aspect, so stick around!
The best times to post on Facebook
Facebook has over 2 billion monthly active users, making it the biggest social media platform online. That is a lot of data to analyze, but analyzed nonetheless. Researchers have found a pattern in user behavior and found the best times to post on Facebook for media. Tuesday at 5 p.m. and Friday from 8–9 a.m. have been found to be the best times for media companies to post, as those times have the highest activity during the week on Facebook and have the highest level of engagement. Bear in mind that those times offer the greatest opportunity to get user engagement. The safest times to post are Tuesday through Friday from 9 a.m. to 5 p.m. as those times during the work week have considerable user engagement you can cash in on. The lowest engagement happens on Sunday and every day from 10 p.m. to 3 a.m. so make sure you keep your online presence active during the week at the above-mentioned times.
The best times to post on Instagram
Over time, Instagram has gained a lot of popularity, and brands as well as individuals have found it to be a great platform to share their pictures, videos and other visual content. Research has shown that Instagram users looking for media companies’ content clock in a little earlier in the day than other audiences. Friday at 9 a.m. is peak time for media companies and content creators to post, as that is when they get the most engagements. You will also get a decent level of user engagement from Wednesday to Friday 8 a.m. – 4 p.m. as users tend to be active during those times, however, low usage rates are found on Saturday and Sunday and therefore low engagement with media posts.
The best times to post on Twitter
Twitter constantly buzzes with trending topics and is the main platform on which we follow celebrities and notable personalities, and it has a unique set of “best times” to post. Media companies will find the most engagement on Thursday at 9 a.m. and 8 p.m. and also from 4 p.m. to 8 p.m. on the same day, and Friday from 8 a.m. to 12 p.m. Twitter users tend to flock in during those times. Twitter rapidly became the key platform for journalists, reporters and news outlets to post their content as the low character limit keeps the content short and concise, and users spend less time reading. The day with the least engagement on Twitter is Saturday, so be sure to keep your posts for times with high engagement if you want them to be seen by Twitter users.
It is important to know when are the high and low rates of user engagement on social media, as you don’t want your content to go to waste during a period of low engagement. This could be a reliable reference point for enhancing your ability to engage with your audience online. It is safe to say that you should refrain from posting your media content on the weekends for they hold no user response, and keep a calendar to track your post dates; it helps organize your post schedule and get the most out of your content sharing experience. Got a marketing plan brewing and need professional assistance? Give us a call or send us an email to get to work on your next campaign and gain insight on how we make it work — for you!