One of the most powerful pillars in any successful business today is marketing. You simply cannot go without a marketing strategy and innovative tactics. Marketing is about grabbing the attention of potential or existing customers and informing them about your product and service.
Where are these customers today? They are online! Today, almost every person out there has access to the internet and is spending a lot of time on the web. Based on this new reality, online or digital marketing has become the go-to marketing tool to connect with people.
Digital presence has become so widespread, that users out there rely on it to make their purchasing decisions. Thanks to the online arena, consumers nowadays have the chance to do their bit of research, before making a purchase. That is why you need to market yourself online and gain proper exposure!
In a few words
While traditional marketing does not use the internet, relying mostly on television, billboards, telephone calls and magazines, digital marketing is solely internet based. It employs digital media and has many channels to benefit from. Below are the most prominent:
– Social media platforms, such as Facebook, Twitter, Instagram, and TikTok
-Content marketing, such as blogs and videos that spike interest in your website or social media platforms
-Search engines such as Google, Yahoo, or Bing.
Why digital marketing is a must
To expand further on the importance of digital marketing, here are its main benefits:
-Up to Date
People’s shopping habits and the way they look for products and services have become internet-based. This goes to say that offline marketing is not as effective as it used to be, and is now being heavily replaced by digital marketing.
Online marketing campaigns are by far less expensive and more effective than traditional marketing. Going digital ensures substantial return for the money you put in.
Digital marketing gives you access to a much larger audience than traditional marketing. Every person that has access to the internet is a potential client. By marketing online, you have the chance to attract a more global audience.
With the use of online demographics, you can easily target a specific segment of an audience that matters the most to you. You can focus your efforts on prospect clients who are more likely to purchase your product or service.
Given the diversity of the online space, digital marketing can make use of various platforms, each having a different tone. From banner ads, to email marketing and social media posts, you can use different approaches, for different audiences.
-Room for Creativity
With digital marketing, you can include photos, graphics, live-action videos, and animation videos to get your message across. These make for a more appealing and attractive means of marketing. This also gives you the chance to expand on your creativity and experiment with different forms of content.
Marketing online allows for customer engagement, making you more approachable and relatable. This may help foster trust in your brand. It also gives you the opportunity to interact with potential clients and get to know more about what they want.
After you complete your content design, you no longer have to go through the process of printing and distribution that go along with traditional marketing. With a click of a button, your content is out there, reaching your targeted audience, near and far!
You no longer have to wait to see if your campaign reached the targeted audience, or wonder whether your flyer was read. With digital marketing, you will start getting feedback on the results of your marketing strategy, within a relatively short period of time.
Thanks to web analytics and online tracking tools, you can easily track and rate the success of your marketing tactics. This enables you to know what is working and what is not, allowing you to make quick changes to your techniques along the way.
Digital marketing strategies are flexible, in the sense that you can hold things off and adjust your strategy at any given time. If you get the hint that you are moving in the wrong direction, you can always pause, adapt, make changes and carry on.
Develop your Digital Marketing Strategy
You know by now that you need to adopt digital marketing. How do you go about it? You start by setting a solid digital strategy, preferably emphasizing on social media. Keep in mind that this strategy has to reflect your identity and be consistent with your brand.
If you’re new to digital marketing, we can help you get started. We are experts in developing online marketing strategies and social media management. We are also specialized in business video production, using film and motion graphics, which make for intriguing online marketing content.