The video production industry is broad and vast due to video demand and popularity nowadays. It takes a lot of talent, resources, knowledge, and passion to create a digital video that will draw attention and sales, not to mention a great team! Staffing a successful video production operation is not an easy business, that’s because you will need a group of people, each with his or her own set of specific and unique skills, from lighting to planning to location, motion graphics, casting, etc. All that and we are so far only talking videos, not a business and corporate videos! For that type of video production, a company also needs adequate knowledge and training in all aspects of social media, marketing strategies, and advertising! This industry is complicated because it combines pure art and the art of making money. After all, videos, whether they be business videos or corporate videos, videos for organizations, or ads, are all about recognition, gaining followers, conversion rates, traffic, sales, and profit! Adding that artistic twist to corporate and commercial video content is the smart way to go about it, and for that, your company should at least consist of people who excel at:
- Motion graphics
- Color correcting and grading
- Sound design
- Sound effects
- Sound mastering
Plus, a successful and efficient VPC team will include a/an:
- Sales and client manager
- Director of photography
- Camera operator
- Lighting crew
- Audio technician
There could be fewer or more titles, however, the general idea is that one person can’t do it all, and you need it all to have a video that will bring in the desired results and ensure the best practice! Building a staff of trained professionals will prevent you from sacrificing the quality of your work. Or if you are looking to hire a Video Production Company, meet the team, and make sure that the company has what it takes when it comes to the people, tools, resources, talent, and portfolio. This way you can rest assured that the video you are investing in will bring back its money’s worth! If you want to double-check, it doesn’t hurt to take a look at the following:
The Company’s Reputation
In their years in business, did they acquire a good reputation such as good reviews, a respectable brand name, and a strong portfolio? More so, did they establish successful networking, advertising, marketing, and an impression showcasing their biggest and most-accomplished work?
A Respectable Attitude
The little things do matter! Professionalism and meeting clients with a confident smile can be a reflection of the company’s quality of work! Plus, if the superiors and the team have a results-driven attitude, it is always a plus! Now more than ever brands and businesses are competing against each other, and this competition translates best online. They all want to have the best marketing strategy and the strongest online presence, so it is all about results, results, results! Don’t waste your time with a Video Production Company that doesn’t meet your vision and future aspirations!
Whether the company is big or small, one thing to notice is that its finances are clear and professional. Companies work hard to make money, so investing in a project that will bring you more profit is a step to be taken wisely and carefully. Don’t let yourself become a victim of a rip-off! If the numbers are clear and the quotes are accurate, go ahead and make your decision now that you know exactly where your money is going and why!
Professional Video Production Companies like Business Motion possess enough talent and professionalism to make your video as profitable and true to your brand’s essence and soul as possible. We understand that each individual video should be made especially to meet the client’s expectations and to reflect the journey and message of each business. And now that you know what to expect from a VPC, you are in the clear to go ahead and start planning your game-changing business video!
Check our work here.