Cultivating a compelling online presence is no longer a matter of choice for businesses; it is a survival strategy. Just as clients once located you by your physical presence, they now evaluate your online standing, your online presence is then digital representation of your business. Acknowledging this reality, the question arises: How does one go …
The Strategic Imperative of Professional Online Presence Read More »
As a business owner or manager no longer willing to overlook the importance of maintaining an optimized and consistent online presence, you might find yourself torn between hiring an external agency, building an in-house marketing department, or seeking the expertise of a consultant to tailor a bespoke solution. I will outline the pros and cons …
Agency, In-House, or Consultant – A Practical Mini Guide for Business Owners Read More »
Working from home is all about staying productive while maintaining a good balance between work and your personal life. When COVID-19 hit our lives, people, companies, and organizations shifted to remote or hybrid work with little to no preparation, however, there is no denying that working from home is becoming the new norm. So whether …
At Business Motion, we are nationally known among local businesses and freelancers that we do a little bit of everything when it comes to creating professional and informative videos. After all, video production is an art that we specialize in and successful marketing/advertising is a service that we provide clients with daily. This is what …
Putting your marketing effort towards creating engaging social media videos will get you top-notch results. Marketers anywhere in the world and in all industries are using videos to get the consumer to learn more about their brand and services while increasing traffic on their social media accounts and website. Using videos as a way to …
YouTube is your ultimate go-to destination to post videos of all kinds. In the platform’s words, “millions of people come to YouTube to be informed, inspired, or just have fun.” Also, to follow the creators’ advice, these are the right steps toward building a YouTube channel: There are a few ways to get started on …
OTT is streaming video content that people subscribe to and can access on demand over the internet. Standard streaming media content platforms include Freevee, Twitch, Hulu, Tubi, Paramount+, Peacock, Discovery+, Pluto, Roku, and Fire TV among others. This modern technology has taken over traditional satellite and cable providers due to its accessibility via mobile phones, …
Nearly 43% of all global internet users access YouTube every single month according to Backlinko. This platform is now referred to as ‘the world’s second-largest search engine and has over 2 billion monthly active users. That’s why brands are aware that while it is imperative to be on all or most social media channels, YouTube …
Data studies will show you which social media channels and platforms your target audience uses the most, however, one thing is for sure: they are all on their phones almost 24/7. Mobile phones have become an essential part of people’s lives, they use them every day as a calculator, calendar, and notebook, and also to …
Video marketing and advertising weren’t always the billion-dollar industry it is today. If you are old enough, you probably remember all the stages and beginnings of video advertising, from TV commercials to the videos we always stumble upon online and come across on our mobile phones. Videos are the focal point of digital marketing due …