Video production company

YouTube as an Important Aspect of Video Marketing

How can YouTube enhance your video marketing strategy? YouTube has become the second largest search engine right after Google. This success is the result of many factors, including being a user-friendly online platform plus the rising admiration for videos. Video content has become very popular among internet surfers and it has become very evident that …

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How Effective are Covid-19 Explainer Videos?

The Covid-19 pandemic caused dramatic changes to businesses across all industries. It gave way to more businesses digitizing themselves and introducing new ways of communicating with their customers. Marketers have found it especially challenging to cope with the change, resorting to highly impactful awareness explainer videos to alert the public about the dangers and safety …

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Misuse of smartphones in the workplace

72% of smartphone users check their phones at least hourly, whether they are at a business meeting, having lunch or in front of their desktop working. It came to a point, that, if you think of it deeply, humans started to treat these devices as if they were their own babies, and they need to check on them every now and then.

Explainer videos: 6 types of animation styles

Nowadays, there are lots of style options available to choose from when producing a video. Once you decide on animation, there are also different types that you should choose from. Animated videos have become one of the most powerful tools for your marketing endeavors. Animation is the process of creating the illusion of movement by showing series of still pictures in rapid succession.

Let me give you an idea about some types of animation styles for your next video projects. Here we go!

Aligned team for successful video production

Having an aligned team is the key to successful video production. So before writing a single line, drawing a single frame or shooting a single scene, the video production team and the client’s team must be aligned and should have clarity on all the aspects of the video production process. So how to achieve alignment? Here are few ways to get started:

The Do’s and Don’ts for using Hashtags

Hashtags grew in popularity over the past few years. They are used all the time and on many platforms like Facebook, Twitter, Instagram, YouTube… However not everyone knows how to use hashtags properly for better-targeted marketing campaigns.

So here are few do’s and don’ts that you should follow in order to use hashtags successfully on your social media profiles.

6 Video Marketing best practices

In the past years, the video boom has been simply phenomenal. In fact video is becoming the big marketing tactic and video content is officially here to take over the digital landscape.

For this, you should set video as a priority and start including it in your marketing mix. But how can you make the most of it? Here are 6 best video marketing practices.

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