#motiongraphics

Why Are Videos Essential for Awareness Campaigns?

Videos are becoming an indispensable tool for awareness campaigns, particularly for sensitive and impactful topics. Business Motion, a leading video production company, recently collaborated with Skoun, an organization dedicated to prevention, treatment, and support for individuals struggling with substance use. The campaign aimed at educating parents on positive parenting strategies to address substance-related issues with …

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Boost Your Creativity: Explore, Get Curious, and Experiment

Creativity isn’t just for a select few; it’s a skill anyone can develop. In today’s fast-paced world, creativity is key to progress. To fully unlock creativity, we need an environment that encourages exploration, embraces curiosity, and allows for plenty of experimentation and learning. Promote an open-minded culture Encouraging people to step outside their comfort zones …

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The Power of Video Content in Enhancing B2B Sales Meetings

Staying ahead, in today’s business landscape, means embracing innovative tools and strategies. Among these, leveraging video content in B2B sales meetings has emerged as a game-changer. This article explores why incorporating video into your sales approach is no longer just an option but a necessity for thriving in the competitive market.    Why Do We …

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The Power of Visualizing ESG Initiatives

Environmental, Social, and Governance (ESG) considerations has evolved from a mere obligation to a strategic imperative. Embracing ESG not only fosters goodwill but also yields tangible benefits, influencing consumer choices and brand loyalty. However, the key lies not just in executing ESG initiatives but in effectively communicating them. In this article, we shed light on …

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Elevating Your Online Presence with Business Motion

Since 2014, Business Motion has been a trusted provider of essential services for businesses looking to thrive in the digital arena. With a focus on communication, strategy development, video production, motion graphics, and content creation and management, we’ve established ourselves as the go-to partner for simplifying complex content and enhancing online visibility. Communication Strategy Development …

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Reef Garden: A Tale of Resilience and Entrepreneurial Success

In 2018, Business Motion embarked on a transformative video production project with Reef Garden, a spices manufacturer with a vision that transcended borders. Today, as I reconnect with Avo Kazanji, the founder of Reef Garden, their journey stands as a testament to resilience, adaptability and entrepreneurial success in the face of adversity. Reef Garden’s inception …

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Key Considerations when Choosing the Right Video Production Company

Launching a video production project for your business can be an exciting yet daunting task. Once you announce your intention to create a video, you’re likely to receive a flood of proposals from agencies and freelancers alike. However, it’s crucial to choose the right video production partner to ensure the success of your project.   …

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Enhancing Corporate Onboarding with Informative Videos

In today’s dynamic corporate landscape, the use of informative videos has become increasingly prevalent, serving as invaluable tools for onboarding new employees and disseminating essential information to target audiences. From induction trainings to educating stakeholders about their rights, informative videos offer an engaging and efficient means of communication. Let’s explore the multifaceted benefits and applications …

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The Strategic Imperative of Professional Online Presence

Cultivating a compelling online presence is no longer a matter of choice for businesses; it is a survival strategy. Just as clients once located you by your physical presence, they now evaluate your online standing, your online presence is then digital representation of your business. Acknowledging this reality, the question arises: How does one go …

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Agency, In-House, or Consultant – A Practical Mini Guide for Business Owners

As a business owner or manager no longer willing to overlook the importance of maintaining an optimized and consistent online presence, you might find yourself torn between hiring an external agency, building an in-house marketing department, or seeking the expertise of a consultant to tailor a bespoke solution. I will outline the pros and cons …

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