digital marketing

Agency, In-House, or Consultant – A Practical Mini Guide for Business Owners

As a business owner or manager no longer willing to overlook the importance of maintaining an optimized and consistent online presence, you might find yourself torn between hiring an external agency, building an in-house marketing department, or seeking the expertise of a consultant to tailor a bespoke solution. I will outline the pros and cons …

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OTT Advertising: Everything you Want to Know

OTT is streaming video content that people subscribe to and can access on demand over the internet. Standard streaming media content platforms include Freevee, Twitch, Hulu, Tubi, Paramount+, Peacock, Discovery+, Pluto, Roku, and Fire TV among others. This modern technology has taken over traditional satellite and cable providers due to its accessibility via mobile phones, …

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