With the worldwide popularity of social media comes great curiosity. There is so much for users and marketers to know about the different platforms and how they can be used not only for social and entertainment purposes but also to grow business and personal knowledge.
We gathered some of social media’s most frequently asked questions and provided the best answers and solutions based on our years of experience and active presence online. So here are your questions and our answers: Let’s start with the most basic…
What is social media?
It is a computer and internet-based technology where people can quickly and electronically share and communicate ideas and information within a virtual community. Asian countries, such as Indonesia, are at the top of the social media usage list. Facebook, Instagram, Twitter, YouTube, and TikTok are the most prominent social media networks. The number of social media users is expected to reach 257 million in 2023 in the United States alone.
How many people use social media?
According to Data Reportal, there are 4.65 billion people on social media, which equals 58.7% of the total global population. This number continues to grow every day.
What social media platform is the most popular among users?
We found that the most used online social network among marketers and consumers is Facebook, with around 2.93 billion monthly active users as of the first quarter of 2022 according to Statistica.
How long has it been around?
There are different theories and arguments concerning this subject, however, considering different definitions, one can say that social media came to being 24-40 years ago. So it has been around for a significant amount of time!
How do you choose the best content for your specific audience?
There are several ways to impress your digital marketing audience, content is one of your most essential tools. An online presence is all about what you have to say and how you choose to say it, after all. However, you have to pay special attention to your audience’s age range, nationality, gender, etc. You also want to adopt a tone of voice and a strategy that is consistent with your brand. If you are advertising medical services, your audience will most probably be all adults. Plus, it is best to go with a professional and well-informed vocabulary and style.
How to reach a wider audience?
Paying a bit extra for online advertising, whether it be Twitter advertising or Facebook advertising, etc. can help you get more attention to your company. This online marketing strategy will help you reach a bigger audience based on different factors like region, keywords, and more!
Which platforms are best to advertise my brand/product?
Regardless of the industry or the field, your company must have a strong online presence. Some media channels take a B2B approach, while others are focused on B2C. So the best platform to be on depends on the service you’re offering as well as your audience. You must cover the basics like Facebook, Twitter, and LinkedIn in all cases. Once you are ready to expand, then you can create accounts on TikTok, Pinterest, YouTube, and other commonly known online channels.
What type of posts should I put out there?
Social media frequently asked questions. Again, this depends on whether you’re gonna be creating a business or personal profile. For example, you certainly do not need to be on LinkedIn if you’re interested in a personal account where you will be uploading updates about your personal life. Then, the answer will differ according to the type of business your run. The difference, however, between a professional and an unprofessional business account is the content and the audience. You have to keep in mind your brand’s identity, and whether you should be focusing on video content, which is suitable for Facebook, TikTok & YouTube, visuals, which are ideal for Instagram and Pinterest, or text, which is suitable for LinkedIn, or even all of the above.
Studies find that global internet users spend an average of 2 hours and 27 minutes per day on social media. This statistic alone should give you an idea of these platforms’ leading position globally. To learn about it and be on it! Especially if you have marketing and advertising aspirations!