Do you need to spread the buzz about a new event in order to reach the maximum amount of attendees?
Social Media for event promotion or better known as #social_media_event_marketing will handle this task for you. Especially because Social Media has diverse platforms that include a specific audience as well as type of content.
When using social media for event promotion, connecting with current and potential customers will allow you to gain more exposure over several platforms. This guide will help you use social media for promoting events to make your life easier.
Choose your Social Network:
Social Media is spread over several platforms. The most common ones are Facebook, Instagram and LinkedIn.
Facebook is more informative, allows you to obtain more engagement from followers, share event updates and, target your specific audience.
Instagram is gaining more and more popularity nowadays. Your posts (Videos or Photos) will get more engagement on Instagram than any other platform.
As for LinkedIn, it’s a professional network that helps you share your event’s news and new announcements.
Upgrade your Social Profiles:
First things first, start by updating your Social Media profile pages description, Profile Picture, and Cover Photo to promote your event.
Don’t forget to include these three crucial things in your visuals: Location, Date, Time and the fees.
Choose a #Hashtag for your Event:
Hashtags grew in popularity over the past few years. They are used on many platforms like Facebook, Twitter, Instagram, and YouTube…
When used properly and strategically, hashtags can provide lots of benefits to your Event:
- Hashtags make your content discover-able and allow you to find relevant content from other people and businesses.
- They can be used to draw the attention of a larger audience
- They can help promote your message and boost your social shares.
Create Facebook event:
Updating your Social Media profile is not enough to promote your event. Facebook offers a very useful feature called “Events” that helps you reach out to a new audience that is interested in a specific event category. It’s very effective when using social media for event promotion.
Events on Facebook are better defined than other platforms, they are similar to an e-invitation card. You are able to adjust an event’s timeline depending on the schedule, time, and location.
Other than that, you can invite people and let them choose between: “Interested, Going, and Not going”
You can also share the #event on other social media platforms in order to gain more engagement and gather more responses to the event page.
Create engaging content:
Set an overview content plan that includes all the data and information you want to offer to your audience.
Setting a #content_plan doesn’t only include basic information, but it needs to be more creative in order to captivate the audience’s attention. Therefore, it’s necessary for you to use images, raw footage from prior events, animated videos, and behind the scenes teasers. Using unified templates and colors for your posts, help your audience get more familiar with your Event.
If you are looking for more interaction on your Social Networks, don’t be afraid to offer prizes or free access to your event by creating an online Contest.
Set a Social Media Timeline:
Create a strategic Social Media plan by dividing your posts according to a specific schedule. Note that sharing a bulk of posts in one day and spamming your followers won’t help you increase your audience or get more engagement but it will make them bored and unfollow your page.
Keep your audience eager and wanting more.
Collaborate with influencers:
According to studies, over 90% of people trust recommendations from others. This is why you should identify #Influencers that your targeted audience shares brand values with and collaborate with them. This will make your attendees’ base increase tremendously.
Use Paid Social Media Ads:
Getting organic leads by using personalized content and SEO keywords is not enough for promoting your event especially if your profiles are newly active on Social Media.
Therefore, some platforms like Instagram and Facebook help you get more exposure and reach out to new audiences by paid ads.
Paid ads consist of promoting your Facebook page, event page, Instagram and Facebook posts, and creating an Ad. It all depends on the type of response you are looking for.
Boosted posts are typically to achieve audience engagement such as post likes, shares, and comments.
Facebook ads offer the greatest number of options for advertisers for their posts including gaining likes, clicks to their website, app installs, app engagement, website conversions, event responses, offers, video views, an optional call to action button & local awareness.
Live streaming videos during the event keeps your audience engaged, especially when the content is of great importance. It’s a versatile tool for promoting any event. Above all, it is very profitable.