Marketing Video: The future of the digital marketing

Video marketing
Creative, professional and passionate team!
You don’t have to be Francis Ford Coppola to make a marketing video. You don’t need the “Hobbit Trilogy” budget to establish a video marketing company.

All you need is some basic equipment. As well as a creative and professional team, the vision. Don’t forget the passion and the good management to run the business in addition to an engaging video marketing strategy and you’re ON.

You own a startup, a big company, or a small business?

Then you must surf the wave because video marketing is becoming an essential ingredient in the marketing toolkit. It’s not only a trend, and definitely no more an accessory. Companies all over the world are using it to promote their image, their brands, and their goals, and to increase their website’s traffic.

If a picture is worth a thousand words, imagine the power of one minute of video in today’s life.

It is 1.8 million words which are equal to 360 web pages. If an average page needs one hour to be written, the amount of pages equivalent to one minute of video needs 150 days to be written. Well, that’s huge… and, anyway, who has the time to read nowadays?

Why do you need your video done yesterday before today?

All the requirements of today’s speedy life need to be quickly fulfilled to transmit and receive a message. So if you cannot ask someone to grab a flyer or a magazine to read info about your product, there’s always online video marketing to spread the message and complete the mission.

Researchers showed that 78% of people watch videos at least once a week. 55% watch every day. They said that 13 seconds of video on social media (especially Instagram) is equal to a 50-second spot on TV. And that when a video is embedded on a homepage, the conversion rate increases by 200 to 300%. This means many viewers tend to know more about a product or a brand thus buy your products or services after watching a business video.

Boaz Amidor Head of Corporate and Marketing Communications at WalkMe wrote on on April 28, 2016: ‘Google is testing out new ways of embedding video ads in its search engine results pages (SERPs) alongside traditional text-based ads. Sometime in the near future when you search in Google, instead of just textual-based results, you will see video streaming advertisements (video ads and ordinary posts). As per Forbes, “This functionality could allow videos to emerge as thumbnails, which could then be expanded upon when clicked, or could introduce auto-played videos.” This is big!!

Bing and Yahoo have already been testing this for a while.

However, Google jumping on the bandwagon is validating the importance of this tool. Not to mention that it’s a clear indicator of consumers becoming accustomed to visual media’.

So, if you’re a business owner or even if you run a non- profitable organization do not hesitate to contact us.

‘Look for the most trusted video production partner
Business video production

Since September 2015, the company has been serving top-notch brands from diverse industries. It’s providing informative videos in Arabic, English and French languages of various types and styles for different commercial or non-profitable purposes. Corporate, Training, Event, Web Ad and more. To regional and international companies and organizations in various industries: Telecom, Finance, Food, Construction, Medical, Aesthetic…

‘Make your marketing video short and make the most out of it’

Consumers have a short attention span. That’s when video plays its role. If they’re in a hurry, on the road or waiting to enter a meeting, they can still watch online videos on their smartphones or tablets as they don’t have the time to read a text.

We are a versatile and agile team. Our members have distinctive capabilities. Excel in compressing a large amount of data. Converts it into a simple, engaging, story like video preserving the identity and style of the company.

Keeping in mind low-quality videos will be treated as such by viewers; we produce quality content videos with the client’s minimal time investment.
Our Vision is to lead the multimedia industry with creative concepts and short, concise movies with the latest technology available trends. We want to emerge as a market pioneer for informative short movies.

As for our mission, we work on providing complete designs to enhance your presence. A professional team of experienced journalists, multimedia engineers, and core competence pioneers are at your service to make you stand out of competition, spread your message worldwide, and create awareness about who you are, what you do and what makes you different, while providing the highest quality of film making and innovative thinking.

Excellency: We are fully committed to client satisfaction, quality service, and timely delivery.
Creativity: We serve you with creative informative videos.
Respect: We respect everyone including all beliefs and cultures.
Integrity: that includes information discretion, contractual fulfillment, and deliverable.

Business Motion has a full, diversified (whether in terms of styles or clients) and distinguished portfolio, have a glance on our YOUTUBE channel.

Finally, companies of all sizes worldwide became aware of the importance of video marketing and consider it as an essential pillar in their marketing plans and campaigns. So why wouldn’t you?

18 thoughts on “Marketing Video: The future of the digital marketing”


    Great article, thanks.

    I am no video marketing pro, but I have been able to rank first place on Google and YouTube and get massive amounts of free traffic without knowing SEO and without building backlinks or writing any content uing a great piece of software, if you are interested try for yourelf:
    It really should boost your video marketing results.

    Video marketing is so on trend, it goes without saying and the statistics speak for themselves: 70% of people are more likely to buy a product after watching a TV commercial than do after reading a newspaper ad.
    I have found Youtube to be particularly useful.


    The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of ‘a bad hire in the first few employees can be detrimental to a startup.’ I’ve really taken that to heart in my business.”
    The most painful mistake I see first-time (or inexperienced) entrepreneurs make is that they see others in their industry or niche as competition. This can significantly hold you back, as you may never learn industry secrets and tips, make genuine friends, and more.


    Instead, I think you should see others in your industry or niche as colleagues and friends. You should network with others, attend conferences, reach out to people, and more
    At this point, I’ve worked closely with dozens of new technology products. Across the board, the most painful mistake I see first-time entrepreneurs make is placing too much focus on building product versus learning from users. There usually isn’t much risk in building software, but there’s a lot of risk in bringing a new product to market.”


    A few ways to solve this include: constantly talking to users, building an audience while or before you build and taking time to learn how users actually behave with your product. Not easy, but if you can really understand which type of user you want to optimize toward, you’ll increase your odds of finding an initial wedge in the market.
    Weeks turn into months, months into years. As a result, whatever they are trying to launch isn’t out there gaining traction in the marketplace because of the fear of being perfect.”


    The most painful mistake I see people making repeatedly, particularly with their first project is striving for perfection over getting it done.”
    My advice is to go out and break shit. It’s easier to ask for forgiveness than permission when you start a business. The only way your project, your business idea or whatever is in your mind is going to become better, is by having people use it in the real-world. Listen to them and iterate until you have a solid product.”


    The biggest mistake new entrepreneurs make is not putting themselves out there. If you want to succeed as an entrepreneur, you need to show others what you’re doing.”
    Instead of praying an audience (or customers) will find you, get in front of people in your space. Start a blog, podcast or create video content. Take advantage of social media. Attend in-person events.


    Incredible post. Articles that have significant and savvy remarks are more agreeable, at any rate to me. It’s fascinating to peruse what other individuals thought and how it identifies with them or their customers, as their point of view could help you later on.

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