Marketing Video: The future of the digital marketing

Video marketing
Creative, professional and passionate team!
You don’t have to be Francis Ford Coppola to make a marketing video. You don’t need the “Hobbit Trilogy” budget to establish a video marketing company.

All you need is some basic equipment. As well as a creative and professional team, the vision. Don’t forget the passion and the good management to run the business in addition to an engaging video marketing strategy and you’re ON.

You own a startup, a big company, or a small business?

Then you must surf the wave because video marketing is becoming an essential ingredient in the marketing toolkit. It’s not only a trend, and definitely no more an accessory. Companies all over the world are using it to promote their image, their brands, and their goals, and to increase their website’s traffic.

If a picture is worth a thousand words, imagine the power of one minute of video in today’s life.

It is 1.8 million words which are equal to 360 web pages. If an average page needs one hour to be written, the amount of pages equivalent to one minute of video needs 150 days to be written. Well, that’s huge… and, anyway, who has the time to read nowadays?

Why do you need your video done yesterday before today?

All the requirements of today’s speedy life need to be quickly fulfilled to transmit and receive a message. So if you cannot ask someone to grab a flyer or a magazine to read info about your product, there’s always online video marketing to spread the message and complete the mission.

Researchers showed that 78% of people watch videos at least once a week. 55% watch every day. They said that 13 seconds of video on social media (especially Instagram) is equal to a 50-second spot on TV. And that when a video is embedded on a homepage, the conversion rate increases by 200 to 300%. This means many viewers tend to know more about a product or a brand thus buy your products or services after watching a business video.

Boaz Amidor Head of Corporate and Marketing Communications at WalkMe wrote on on April 28, 2016: ‘Google is testing out new ways of embedding video ads in its search engine results pages (SERPs) alongside traditional text-based ads. Sometime in the near future when you search in Google, instead of just textual-based results, you will see video streaming advertisements (video ads and ordinary posts). As per Forbes, “This functionality could allow videos to emerge as thumbnails, which could then be expanded upon when clicked, or could introduce auto-played videos.” This is big!!

Bing and Yahoo have already been testing this for a while.

However, Google jumping on the bandwagon is validating the importance of this tool. Not to mention that it’s a clear indicator of consumers becoming accustomed to visual media’.

So, if you’re a business owner or even if you run a non- profitable organization do not hesitate to contact us.

‘Look for the most trusted video production partner
Business video production

Since September 2015, the company has been serving top-notch brands from diverse industries. It’s providing informative videos in Arabic, English and French languages of various types and styles for different commercial or non-profitable purposes. Corporate, Training, Event, Web Ad and more. To regional and international companies and organizations in various industries: Telecom, Finance, Food, Construction, Medical, Aesthetic…

‘Make your marketing video short and make the most out of it’

Consumers have a short attention span. That’s when video plays its role. If they’re in a hurry, on the road or waiting to enter a meeting, they can still watch online videos on their smartphones or tablets as they don’t have the time to read a text.

We are a versatile and agile team. Our members have distinctive capabilities. Excel in compressing a large amount of data. Converts it into a simple, engaging, story like video preserving the identity and style of the company.

Keeping in mind low-quality videos will be treated as such by viewers; we produce quality content videos with the client’s minimal time investment.
Our Vision is to lead the multimedia industry with creative concepts and short, concise movies with the latest technology available trends. We want to emerge as a market pioneer for informative short movies.

As for our mission, we work on providing complete designs to enhance your presence. A professional team of experienced journalists, multimedia engineers, and core competence pioneers are at your service to make you stand out of competition, spread your message worldwide, and create awareness about who you are, what you do and what makes you different, while providing the highest quality of film making and innovative thinking.

Excellency: We are fully committed to client satisfaction, quality service, and timely delivery.
Creativity: We serve you with creative informative videos.
Respect: We respect everyone including all beliefs and cultures.
Integrity: that includes information discretion, contractual fulfillment, and deliverable.

Business Motion has a full, diversified (whether in terms of styles or clients) and distinguished portfolio, have a glance on our YOUTUBE channel.

Finally, companies of all sizes worldwide became aware of the importance of video marketing and consider it as an essential pillar in their marketing plans and campaigns. So why wouldn’t you?

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