Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization.
It is no secret that internal communications are key to running a successful business. So how to improve and enhance your corporate internal communication?
According to a study from UK-based research firm Melcrum, 93% of Internal Communications professionals believe video has become essential and a vital part of internal communications.
The above stat gives us the answer: No matter the size of your company and what industry it belongs to, videos can be one of your most powerful communication tools to grow your business from the inside out.
Using video for internal communications saves both time and money and keeps your teams updated on new developments and changes within your company.
Here are major ways to begin using video internally to improve productivity, collaboration and communication:
Staff training videos:
Using video for training within your business is more cost effective, more engaging and more timely than most traditional methods of training such as dense employee information booklets and training events.
According to Forrester Research, employees are 75% more likely to watch a training video than read training documents. Training videos can be used to enhance the competence of your staff thus increasing their efficiency and productivity.
Videos can be a strong tool for hiring new staff as well. So instead of posting job ads on websites, you can produce a recruitment video and spread the word, thus sharing it on social media and on your company’s website. The recruitment video is for giving potential applicants the opportunity to visualize a positive and promising future with your company, and will entice them to apply for your job opening
Video messages are more personal and show more care and attention than text-only emails. If the CEO has an announcement to share with the whole team, creating a video to spread the news will more successfully engage your team in the company effort. Hearing the message directly from the CEO makes a much stronger impact and makes employees feel valued.
Company announcements & business updates:
Keep your team members informed on what’s happening in the company, from new hires to upcoming events. Make a clear, concise and beautifully produced video that delivers the message using the right visuals and with the correct tone of voice.
Video can be used to communicate about a variety of topics such as new company policies, company re-branding, quarterly earnings and achievements
Introducing a new product:
Your company should always ensure that each employee is well-informed and knowledgeable about new products and services. In other words, if your company launches a new product, making an explainer video will ensure everyone on board has an overview of what’s going on.
Induction of new employees:
When new starters enter your company, they need to absorb large amounts of information at once. Video is the ideal method of introducing them into your business – it saves time and money. Induction videos could be about the overview and story of the company and its operations, safety and health information, orientation of the work place, office rules etc…
New employees can watch your videos at their preferred location and pace. That’s a far more welcoming, personable introduction than a lengthy employment handbook.
Video is a medium with easy familiarity, mobile flexibility, and 24/7 accessibility to reach any and every audience. Companies that use video for their internal communication will stay ahead of the technological curve and keep themselves relevant.
Therefore, it’s worth considering video as a viable long-term solution for your internal communications, and as a primary method of communicating with employees.
Contact us today to learn how videos can be integrated into your corporate internal communication strategy.