Launching an online journey for yourself and your business can be pretty daunting, especially if you are doing social media for the first time and want to go about it professionally.
Social media nowadays is a vast and detailed world, with many platforms and various types of content, audience, styles, and momentum. It is all about planning, research, creativity, dedication, and educating yourself and your team about what it means to have a solid social media presence and what it takes to get there. There is a broad knowledge to be acquired before diving in, like what platforms will suit you, what type of content goes into every social media channel, your audience’s preferences, etc. However, we have narrowed the process down for you and brought you some highlights that will come to great benefit for you and your company. As you may know, online and social media outlets are vital when it comes to promoting brands, services, or events. According to InSegment’s RELIANCE ON SOCIAL MEDIA IN TODAY’S SOCIETY, almost everyone from the ages of 13 to 64 has a Facebook account. So creating an engaging Facebook presence and offering unique content can raise awareness of your business significantly.
So, without further ado, here are some tips that will help you create a successful social media account:
Setting Goals & Targets
You got to have a clear idea about what exactly you want to get out of dedicating your time, effort, and resources to create a social media account.
How many followers do you hope to get in the first year?
How much do you want your sales to boost?
How many more customers do you want your social media to get you?
How much profit do you hope to see?
How much do you expect your business to grow after being on social media for a few months?
Knowing exactly what you want out of your social media game will keep you from working aimlessly and blindly, which will reflect on your content and thus not get you the aspired results.
Know what Platforms are Best for your Kind of Service
Your business content might work best on Facebook, LinkedIn & Twitter. However, if you are a photographer, you might want to promote your work on Instagram & Pinterest, too. If you are a filmmaker, for example, the perfect platforms for you are Tik Tok & YouTube. Get to know each platform, decide which ones will complement your service or brand, and then work on your content so that it fits perfectly and is appealing to users and viewers.
Baby Steps are the Way to Go
Getting started is the hardest part. If you are starting your account from scratch, you might find it difficult to get your account up and going, especially when it comes to gaining followers. There are many ways to let people and customers know that you are on social media. You can use emails or print, plus you can get people to reach you easily and conveniently by adding links to your social profiles on your website.
Plan & Schedule
Planning your content will give you plenty of time to create the posts and upload them on time. This is another thing, you have to post regularly and stick to a schedule! Find a momentum that guarantees that most people will get to see your posts and engage with them, which brings us to the next tip.
Keep your Content Unique
If you want maximum results and engagement, you have to stay unique and different from your competitors while creating innovative content and visuals that will appeal to viewers and incite them to engage, interact and follow your account. Remember that your two main goals are getting more followers, and thus increasing the number of your loyal customers by getting people to want to learn more about what you have to offer and giving your product or service a shot.
You can listen to all the advice you want, but you are still susceptible to making mistakes. The key is learning from what you do wrong and overcoming problems until you perfect your social media game. Remember that you can always ask for expert help. Contact Business Motion to get you started the right way!