How to Create a Good TikTok Marketing Video

TikTok is a new, fun, and engaging platform growing more popular daily. It is on the rise to the point that having visibility on TikTok is just as important as being present on other social media platforms, if not more. This digital platform, just like YouTube, focuses on video content; however, TikTok is a place for shorter and more creative videos. And just like that, by bringing forward interesting and exciting video content, TikTok has reached millions worldwide! That led leading brands to take advantage of this popularity to market their business. Follow our guide to create appealing videos and grow your TikTok visibility as a brand, thus creating a successful marketing campaign and strategy.

Video marketing tips: Videos increase website traffic. - Business Motion

Follow Trends

TikTok is a place where users follow trends for maximum visibility. Plus, it is important to note that TikTok’s algorithm prioritizes content based on popularity and the number of views. So, in order to provide the best for your target audience, the best advice we can give you is to use trending hashtags, memes, and content. This is a place where you have to stay updated and work on your creativity if you want to introduce new people to your brand.


People use TikTok to be entertained, so make sure to give them what you want! You can promote your brand and inform your viewers while also keeping your content engaging and fun. You don’t want to go through all the trouble of creating your video just to have people skip it. In fact, it takes only a few seconds to get an audience hooked and to have a tight grip on watchers. Just as long as you know what you are doing, a short video is all you will need! And while using TikTok, you must keep in mind that your video should and will be shorter, so keep your story simple, your creativity high, and your message clear!

Partner with Influencers

It is important to build a relationship with your potential buyers, so establishing a partnership with a known and loved influencer will help you boost your brand awareness! Plus, popular people on TikTok usually have a deep and thorough experience using the platform; plus, they know what type of content people usually find interesting to watch. They have a way of producing authentic content that relates to many people, and that’s why they will help you produce meaningful videos and boost your TikTok game!

PS: The platform has a Creator Marketplace that can help businesses find experts in digital and online content.


As we already mentioned, experiment with new trends, try new styles, and use different sceneries, backgrounds, etc. We also mentioned that TikTok is a place for creative content and provides tools and settings to help you be unique and different with your videos. Keeping things interesting and appealing will surely help you stand out!

Educational videos & video production for NGOs and others- Business Motion

So as long as you have a top-notch sense of humor and an authentic message, people will watch your videos and you’re gonna have a successful TikTok marketing technique! In order to achieve marketing success, you have to stay flexible, willing to adapt to changes, informed and up-to-date, and know when and what to post, and that’s how your ads will be different from your competitors! Make sure to utilize metrics in order to analyze how your online content is being received; that’s how you find out if your techniques are working or if you need to try another way of reaching out to your audience. Once you find what works best for you and your brand, stick to it and update it as you go! Contact Business Motion today for great marketing and business videos to flaunt all over social media!

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