Social media is evolving and growing quickly and constantly & online presence is becoming more important than ever. What stemmed from human beings’ fundamental need to connect, was set into motion by digital technology and developed by rapid technological, social, commercial, and marketing growth.
In fact, according to Pew Research Center, 72% of American adults used social media back in 2019. This number was much lower in previous years and is higher now. This is how social media became one of the most important marketing tools in this day and time. This technology has affected the lives of many people all around the globe and has forever changed the world as we know it.
It is now a vital form of evolution in our everyday life and has found its way to being an essential part of our overall lifestyle as a species. This is also true for businesses as they have found, especially in the past few years and due to the pandemic, that the digital world is an essential tool to boost brand awareness and sales as well as acquire new customers and raise website traffic. There are many applications and software that can help a business make the most out of its online presence; there are also many ways to use social media that can help companies grow.
Many platforms and marketing techniques go way back and are now very popular and have witnessed spectacular growth. The blog artform’s popularity dates back to 1999, while LinkedIn was founded back in 2002 and has since gained over 675 million users. This is also the same for Instagram, which has more than 1 billion users, Facebook, which gathered almost 1.7 billion users since its launch back in 2004, Twitter, and many other social media channels.
Another strong marketing tool for businesses and marketers is digital videos. U.S. studies have shown that 73% of American adults visit YouTube regularly. This statistic summarizes the popularity of videos, especially since people shifted from laptops and desktops to mobiles and tablets. Nowadays, people love watching videos on their phones and sharing what they like with their friends online. That’s why marketers’ focus has shifted primarily to creating engaging quality videos to get people interested in their products or service.
Since the popularity of smartphones, people would much rather watch a video about a brand than read a text about it. This is what we mean by the non-stop evolution of the digital world and social media. You have to stay in the loop for any changes. People’s attention span is becoming shorter and shorter and companies are finding that simple and clear content delivered straightforwardly is the way to promote their business and stand out among competitors. According to Hubspot’s Social Media Marketing: The Ultimate Guide, social media & digital marketing can help businesses to:
- Increase brand awareness
- Generate leads and boost conversions
- Foster relationships with customers
- Learn from competitors
Making the most of this technology’s popularity and using it well while staying up-to-date with modern ways, strategies and trends will help you get the most revenue and benefits. The most important part is getting people interested and engaging with your content while building trusting relationships with your followers and customers. The future of social media is promising, and now it seems like video and storytelling will be a big part of it.
Stay one step ahead with a business video that captures your corporate’s ethics and soul clearly and engagingly. It always helps to seek a professional’s assistance when it comes to something as vital and game-changing as this. That’s why Business Motion is always available to help you create a corporate script and a marketing video that will get your business up and moving in NO TIME! Contact us at firstname.lastname@example.org and be part of futuristic business venture strategies & have a strong online presence!