Evolution of Video Advertising

Video marketing and advertising weren’t always the billion-dollar industry it is today. If you are old enough, you probably remember all the stages and beginnings of video advertising, from TV commercials to the videos we always stumble upon online and come across on our mobile phones. Videos are the focal point of digital marketing due to their engaging and profitable nature. This business has seen outstanding growth and has overcome many milestones to get where it is today. According to Statistica, in 2021, digital video advertising was expected to attract 80.1 billion U.S. dollars in spending worldwide and the source projected that the expenditure would increase to 120 billion by 2024. In the U.S., spending is forecast to increase from 11.24 to 12.66 billion in the same period. From a rocky start and golden eras to its popularity and necessity in the digital world today, here’s the history of video advertising’s evolution:

Cost depends on complexity and style - Business Motion

The First Ever Television Commercial

  • The world’s first TV Advertisement aired on July 1, 1941.
  • It was for Bulova watches.
  • It was 10 seconds long only.
  • It costs $9 and aired right before a New York baseball game.
  • 4,000 people watched this commercial at the time.

From that humble beginning and well into the 60s, all Television programs were sponsored by advertisers and the importance of this marketing plan started to be more and more noticeable that in 2020, a 30-second commercial during the Super Bowl would cost $5.6 million on average!

YouTube

It is impossible to talk about videos without mentioning YouTube. This platform reached 100 million views per day back in 2006! It is home to advertising videos in all their formats and has grown to become the second largest search engine right after Google!

Smartphones

Smartphones have blessed us with the opportunity to watch videos while doing other things. All that you can wish for is right there in your hand to be watched and shared with your friends. The first modern smartphone, the iPhone, came to light in 2007. With it came the perfect duo: YouTube in the form of a mobile application and a good internet connection! People and marketers were introduced to the blessing that is video ads.

Social Media

If you were a teenager in 2013, you probably have a very nostalgic and fond memory called Vine! Viral videos made the platform very successful and popular before it faded away and people resorted to Snapchat, Facebook, and Instagram to watch entertaining clips and stuck to YouTube for tutorials, live streams, and other types of videos that people enjoy and love to watch. And now, of course, there’s TikTok that took the internet by storm! What was once ‘Do it for the Vine’ is now ‘Do it for the TikTok’. TikTok was launched in 2016 and has witnessed unprecedented success and has grown to 800 million active monthly users!

Video!! A cost-effective and practical means of doing business - Business Motion

Nowadays, videos are on the top of the successful digital content and effective marketing mediums list. Marketers invest a huge amount of money into ads because they know, ultimately, the results and benefits are gonna exceed expectations. Digital media has overwritten the importance and popularity of TV commercials. This new era brings OTT advertising, or Over The Top advertising. It is a type of advertising that is delivered directly to viewers over the internet, either by streaming video services or by devices. Marketers are loving this new technology and marketing technique, and it is proof that videos have long years of success and growth ahead and are far from gone. Video content is forever changing and developing in such a way that gets it on top of the marketing techniques hierarchy.

If you are looking for a corporate video production and animation agency specialized in producing business videos involving complex content to better simplify your company’s message and get people interested in your brand, contact Business Motion at info@businessmotion.digital!

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