It is widely known by now that worldwide technological advancement has brought about an invention that is revolutionizing the way we use technology, and that is Artificial Intelligence (AI). Aside from the fiction around AI, which ultimately involves the sentience of machines and their intent on destroying humanity as depicted in most Hollywood Blockbusters, AI …
There must have been an instance when you wanted to use a work of art or literature for broadcast or incorporation in your audio-visual work, or any work of art, and had your work taken down from YouTube or any other platform. If not, then stick around anyway, we’re going to discuss Copyright, the laws …
Do you need professional videos that convert, but you are not sure where to start? Videos are becoming one of the most used mediums among marketers. According to Wyzowl, in 2017, 63% of marketers reported that they were using videos to promote their business, and in the past 12 months the figure has reached 87%. Videos …
Social media has turned out to be an important part of every successful business today. It’s almost unimaginable to find a brand without a profile on Instagram, Facebook, LinkedIn. Moreover, there are a lot of companies that have built their businesses thanks to social media channels without even having a website. In this article we …
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Brands, companies, and entrepreneurs everywhere seek as much exposure as possible in order to send their message. To do so, social media influencers are hired to expand brands’ audience further using the influencers’ personal touch on the subject. This is called influencer marketing. An influencer is basically a person on the internet with a lot …
Video is becoming one of the big marketing tactics, and video content is officially here to take over the digital landscape.
Below, you’ll find 14 video marketing statistics covering the multiple goals that interest every marketer.
Connecting with current and potential customers will allow you to gain more exposure over several platforms. This 101 guide will help you promote your upcoming events using Social Media.
The digital marketing atmosphere can be an unforgiving space when you are not learning from the mistakes of the past. So, if you belong to the struggling group of marketers, here are five fatal digital marketing mistakes you should be watching out for as you begin your next campaign.
Travel is a very personal decision and experience, and involves several stages: deciding where to travel and what activities they will do at the destination, what kind of trip it will be, which airline to use, in which hotel they will stay.
People planning to travel watch videos during all the above stages. Now let’s see how the travel and tourism industry is using videos.
Email Marketing is a type of direct marketing that involves the use of email to develop relationships with prospects, customers and partners alike. Email is huge. According to Statista, more than 269 billion emails were sent and received every day in 2017.
Still not convinced to invest in Email Marketing? Consider the following benefits: