Marketing

OTT Advertising: Everything you Want to Know

OTT is streaming video content that people subscribe to and can access on demand over the internet. Standard streaming media content platforms include Freevee, Twitch, Hulu, Tubi, Paramount+, Peacock, Discovery+, Pluto, Roku, and Fire TV among others. This modern technology has taken over traditional satellite and cable providers due to its accessibility via mobile phones, …

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How Online Presence Changed Over the Past Years

Social media is evolving and growing quickly and constantly & online presence is becoming more important than ever. What stemmed from human beings’ fundamental need to connect, was set into motion by digital technology and developed by rapid technological, social, commercial, and marketing growth. In fact, according to Pew Research Center, 72% of American adults …

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