TikTok is a new, fun, and engaging platform growing more popular daily. It is on the rise to the point that having visibility on TikTok is just as important as being present on other social media platforms, if not more. This digital platform, just like YouTube, focuses on video content; however, TikTok is a place …
OTT is streaming video content that people subscribe to and can access on demand over the internet. Standard streaming media content platforms include Freevee, Twitch, Hulu, Tubi, Paramount+, Peacock, Discovery+, Pluto, Roku, and Fire TV among others. This modern technology has taken over traditional satellite and cable providers due to its accessibility via mobile phones, …
Data studies will show you which social media channels and platforms your target audience uses the most, however, one thing is for sure: they are all on their phones almost 24/7. Mobile phones have become an essential part of people’s lives, they use them every day as a calculator, calendar, and notebook, and also to …
Video marketing and advertising weren’t always the billion-dollar industry it is today. If you are old enough, you probably remember all the stages and beginnings of video advertising, from TV commercials to the videos we always stumble upon online and come across on our mobile phones. Videos are the focal point of digital marketing due …
Whether you are just starting or have been in the business for a significant number of years, you will always constantly want your company to grow and improve. Lucky for you there are enough proven marketing strategies and reputable agencies that are willing to help you fulfill your goals and reach a worldwide audience. That’s …
Taking a look at InVideo’s 135 Video Marketing Statistics You Can’t Ignore in 2022, we understand that people and online audiences are drawn to videos more than other types of content. That’s why the business of video marketing is skyrocketing. Keeping this in mind, using videos to market your brand, product, or service will help …
The key to a successful marketing strategy is video content. Your video marketing campaign may become viral and reach a worldwide audience. This is one of the many reasons why working on marketing videos will be very powerful for your business and will help you gather a new audience and loyal customers. Videos are worth …
Social media is evolving and growing quickly and constantly & online presence is becoming more important than ever. What stemmed from human beings’ fundamental need to connect, was set into motion by digital technology and developed by rapid technological, social, commercial, and marketing growth. In fact, according to Pew Research Center, 72% of American adults …
Digital marketing gurus have to work harder and harder every year to make the most revenue, reach marketing goals, boost sales & traffic, raise awareness of their brand or business in general, reach a worldwide audience, and more! There is so much more than meets the eye when it comes to digital marketing; some of …
Internet marketing for websites and businesses is one of the most important, and most complicated aspects of advertising. Your website is where people go to learn more about your company, your services, and/or your product and brand. It is where they decide to buy and make the purchase. And in this day and age, especially …