You’ve seen them before. You might have even clicked on one, too. Facebook video ads are advertisers’ go-to tool to reach the widest audience, and it’s a tool that you can use to greatly benefit your brand and generate leads and sales. In this article, we’re going to give you 3 quick tips to make your Facebook video ads game the best that it can be to ensure the greatest benefits for your brand.
1. Keep it short
If you’ve ever skipped a video ad on Facebook because it’s too long, then you’ve already gone halfway down the road to making better Facebook video ads. When advertising on Facebook, the length of the video ad should not exceed 15 – 20 seconds. Facebook themselves have said that it is better to have a short video that is played all the way through than a long video that is skipped or ignored. It is important to remember that audiences’ attention spans are getting shorter, and it takes barely any effort to scroll past your ad. Businessmen, doctors, nurses, and most middle-class folks tend to be busy while scrolling through their feed, so they better get the message quick!
2.Does it make sense without sound?
Audiences on social media platforms nowadays tend to watch videos on their feed without sound. That’s why news outlets nowadays are pushing videos with large bold text and are using voice-over narration less and less. Of course, this is not to say that your video should be without sound, but it is becoming more necessary to keep viewers engaged, to make sure your video ads make sense without sound, be that by using text, or other forms of visual narration. According to Wyzowl, The number of businesses using video as a marketing tool has increased by 41% since 2016. That’s a lot of videos. So, believe us when we tell you that most people will not tap the sound button to hear what you have to say. There’s simply too much content out there!
3.The first 3 seconds are what it’s all about
Give your audience no time to think. It’s all about feeling. In the first 3 seconds, your ad must unfold into the most powerful, gripping piece of content there is to ensure that your ad’s message is delivered, and what your brand or service is all about. Notice how YouTube ads do this. Before you can skip, the ad shows you what it’s about. The message, and the core service and brand identity are revealed. It grabs your attention and more often than not, keeps it all through the rest of the ad.
It’s not an easy game, and specialists are working tirelessly trying to find new ways of getting brands’ messages across to audiences across the web. It’s a growing battleground of competitive brands and platforms to see who’s got the most effective way to generate leads and sales. In our experience as content creators and online marketers, we’ve picked up a few tricks of our own in the business that give us a competitive edge in the market. Reach out to us and let’s get started on your next online marketing campaign, or our specialty, videos!