Video is one of the strongest marketing tools available today. In addition, Video marketing is a simple but powerful skill you can use to leverage your business, products and services. It is nowadays a basic part of any company’s marketing strategy.
I could give you a hundred explanations and statistics that reveal why you should incorporate video into your marketing strategy. But here are the 9 most powerful reasons why video marketing is worth considering for your business, along with supporting statistics.
1- Search engines love video:
Of course you all want your company to appear on the first page. If used correctly, video can be an extremely powerful form of content and can provide a huge boost to your overall SEO strategy.
Supporting stat: According to Forrester Research, it is 50x easier to achieve a page #1 ranking on Google with a video.
2- People prefer videos over text:
Videos appeal to people with short attention spans (everybody). This is one reason why video is preferred over most types of content. Other reasons are that video is a fun and easy medium to consume and can keep viewers captivated. Your customers as well as your employees prefer video over reading documents.
Supporting stats: According to Forbes, 59% of executives would rather watch video than read text.
According to Forrester research, employees are 75% more likely to watch a training video than read training documents.
As we can see in the above stats, Video is just as effective when used within an organization as it is when used in your company’s digital marketing, events and business meetings.
3- Video builds and increases trust:
Video accomplishes what words can’t because it puts a face, voice and personality to your brand, and creates that personal connection with your audience. People are more likely to trust you and make a connection with your brand if they can imagine using it or picture how it will enhance their expectations.
Supporting stat: According to Axxon Media, 71% of people feel more positive about a brand that publishes interesting video content.
Moreover, customers are sometimes weary of purchasing products online. But according to Invodo, 52% of consumers say that watching product videos makes them more confident in online purchase decisions
4- Increasing power and future of video:
Video is just getting bigger and has the potential to change your business in a massive way. The use of video in business is only going to grow larger.
Supporting stat: According to Cisco, consumer internet video traffic will be 80% of all Internet traffic in 2019
As the tools and ability to post content becomes easier, more entrepreneurs and bloggers will use video to build trust and authority with their audiences.
Every business needs video now in order to remain competitive in the future.
5- Increased interaction with social media:
A further reason why you should consider incorporating video marketing into your marketing campaign is because video is a social media friendly tool. With Facebook’s auto-play feature, the presence of videos in your newsfeed is undoubtedly more engaging than a block of text with a few images.
Supporting stat: B2B and B2C marketers all over the world say video is one of the top 3 most effective social media marketing tactics.
There is an interesting quote by Mike Henry that says: “We’re operating in a world where one good video can lead to a massive social following.” So go ahead, create good videos, and people will share, comment and engage.
6- Video boosts sales and revenue:
Video marketing is now a highly specialized field and has proven to be one of the most effective ways to make sales in today’s culture. Videos are among the most effective forms of marketing and advertising and can lead directly to sales.
Supporting stat: 74% of consumers say there is a connection between watching a video on social media and their purchasing decision making process.
Any business that wants to compete in a hi-tech world needs to learn to employ video that is suitable for their market. As technology advances there will be even greater potential for video in marketing and sales, which is why many companies have joined the wonderful world of video production.
7- Higher conversion rates:
Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
Supporting stat: A study by Eye view shows that using videos on landing pages can increase conversion by 80%
8- Video appeals to mobile users:
Video and mobile go hand in hand. As many people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.
Supporting stat: According to a Google research, smartphone video viewers were nearly 2X as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices and 1.3X as likely as desktop viewers.
9- Video is rocking Email Campaigns:
Using video in your email marketing campaigns makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.
Supporting Stat: According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.
Furthermore, try using the word “video” in your email subject line. It may make your video email more attractive and more users are likely to click on it. And, if they do, half of your job is done.
Supporting stat: Using the word “VIDEO” in the subject line of an email can increase open rates by 19%.
The choice is clear: VIDEO CONTENT is the king. People are visual creatures, so stop boring them with your text-heavy updates and start having fun with VIDEO.
You’ve got to get in on the trend –now. That means if you’re not thinking about video now, soon enough you’ll be missing a serious opportunity to better engage your customers. So if you’re not yet harnessing the power of video marketing – hopefully this article persuaded you.
Contact us to learn more about our video production services. We would be happy to discuss our video production process in details and find out how we can meet your marketing needs.