Business blogging is one of the most important marketing tactics that can help you strengthen and grow your business, reach your target audience, stand out above the competition and showcase your expertise. It is a community-building forum.
Blogging is a fun way to explore your interests while also putting your writing in the public eye. However, blogging can be hard work, and your blog will only be successful if you consistently update it.
A blog creates a communication channel between you and your target audience and helps you in creating a strong online presence, as I discussed in an earlier blog post.
So here are 8 ways a blog can help boost your business
1. Blogging drives more traffic to your website
Blogs are search engine magnets! A strategically planned blog, with carefully chosen keywords, will show up in search and will drive traffic to your landing pages. Every time you write and publish a blog post, you are improving your search engine rankings. Thus blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, generate more leads and attract more prospective customers.
2. Blogging helps generate inbound links
Blogging is very crucial for inbound marketing. Companies that blog receive 97% more links to their website compared to those who don’t blog. Thus, producing well written, reliable, and densely informative blog posts with insightful industry news to your visitors pays off. Blogging will not only increase your reputability but it will increase your high-quality inbound links as well.
3. Blogging is easy and cost-effective
A blog is simple to set up. In addition, blogs are cost-effective marketing investments, and one of the best investments you can make. Your blog can begin today without spending a single penny now (or ever). A blog could become one of the most powerful marketing weapons you have in your arsenal.
4. Blogs are rewarding and drive long term results
Business blogging with purpose works, and every blog post is a long-term asset. Each published post requires minimal time and provides long-term benefits to your business by promoting your brand, expertise, and products or services.
Just because you posted a blog last month, that doesn’t mean it’s over and done with. That blog post can continue to get views, traffic and leads to your website for days, weeks, months, and even years to come. So if you think that your blog posts aren’t helping your business, it’s quite the contrary. The effort you put into your blog yesterday is an investment in your business tomorrow.
5. Blogging promotes all businesses regardless of size and industry
Blogs play an important role in today’s business. No matter what field of business you are in, and no matter what the size of your company is, blogging can offer you a number of benefits that can help you take your company to another level and lead it towards success. Even a small scale business run by a single person can be promoted using a blog.
6. Blogging establishes your business as an industry leader or expert.
According to Hubspot, blogs have been rated as the 5th most trusted source for accurate online information.
Well written articles that provide valuable and expert information demonstrate your company as an industry leader. Moreover, by consistently creating great content that helps your clients solve a problem, you’ll establish yourself as a trustworthy expert.
Over time, you will become a “go-to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. When you become a trusted source of information, people will come to your blog to learn more, as they will view you as the expert voice of your industry—the go-to place of information, teaching, and enlightenment.
When done the right way, the benefits of blogging are priceless for your business, it will provide helpful information to anyone looking online for the topics you’re writing about.
7. Blogging provides valuable content for social media and newsletters
We all know the value of social media in business promotion. But sometimes it is difficult to maintain an active social media presence without access to interesting, new, unique, and high-quality content. The great thing with blogging is that it provides you with a ready-made hub of social media content. Sharing your content on social media is a proven way to engage potential customers by providing them with useful information that they can share easily with others via Facebook shares, Twitter re-tweets, LinkedIn shares, and more.
In addition, blog articles are ideal content to share in email newsletters. It gives your recipients something interesting to feast their eyes upon plus a good reason to visit your site.
8. A blog provides a channel of communication with customers
A business blog creates opportunities for a two-way conversation with customers, prospects, and industry peers. It encourages interaction, comments, and feedback on an idea that you want to develop further. As you have discussions with them there, you’ll be more and more in tune with their needs.
This helps your business to build its relationship with—and not just its presence among—customers.
Conclusion
Blogging is one of the most valuable and influential tools that businesses have to engage with customers and ultimately make their lives easier.
While adding an engaging and educational blog to your website does take some time and budget, the benefits far outweigh the cost. So if you’re not blogging, it’s time to get started or get left behind.
Final thoughts (how we can help you with your blog)
Video nowadays is a key aspect of any content marketing strategy. According to SEOmoz, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.
So why not contact us today to discuss your next video project that can be integrated into your blog in order to attract more readership and conversion.