7 Criteria to Produce a Killer Business Video

If life gives you lemons, you should make lemonade…”. So, in business, if digital advancement gives you the chance to approach consumers more effectively then you should start advertising digitally and produce a Business video.

Because video marketing is the darling of the digital advertising empire. So even if you’re a good company with great products, you could be at risk of going down, unless… you have a content partner who can translate marvelously what you do and how you do it. In fact, 69% of people would choose a video over text to learn about a product or a service. In order to be efficient through speaking to particular clients, you should start sharing with them exhilarating business videos.

Making a business video is no easy task, it requires a ton of focus, effort and expertise.

By watching the best online explainer videos, you may start to recognize the common traits and criteria that lead to their success. Here are some tips to follow in case you are about to producing a business video.

1- The script which is the most important element in creating a good explainer video.

A well written script is the foundation of a great video. Investing your time in text writing is the best to do but first you need to fully understand the company, product, or service and then synthesize it into the least number of words. After all writing a book is easy but the challenge lies in summarizing it into few tens of words all while keeping the creative direction, the storyline and the data. So scripts should be concise, clear and informative.


After all, it’s an explainer video it is not a CONFUSER video.

Here is one of the videos we produced where the ten principles of the united nations global compact were simplified and turned into an engaging story all while keeping the messages intact. The video initiates businesses to implement the universal sustainability principles and adopt the environmental initiatives, human rights and fight corruption.

2- A little bit of humor can be a great way to keep people engaged.

People want to be informed while being entertained so adding humor to your business video script can reduce the boredom quotient and compel viewers to watch the entire video. Business videos don’t have to be dull. Just remember to use some light-hearted humor to keep your viewers engaged!

3- Frame the problem and emphasize the pain point your potential customers experience.

The best video script is when it presents a problem and introduces the solution, explains how it works, and finally drives viewers to action.

4- Use attention-grabbing visuals to keep viewers focused.

Professional and neat visuals are important and help illustrate the story and reinforce the voiceover.

 5- Show your product or service in action.

People like to see what you do. An explainer video needs to help people understand your product, service or vision then inspire them to take the next action.


6- The length of your explainer video

This one depends on your marketing goals and there are too many different statistics about the ideal length of business videos whether they were animated videos or live-action videos.

When one minute does not give your content enough time to shine, give it more time but keep it just under two minutes. The main idea is to keep the video short and sweet while including the main points in the shortest time possible.

7- Voice over

Voice over plays an important role in creating emotions for your audience. A voice over gives it a particular mood, feeling and personality. An effective and professional voice actor can give your video will be felt as funny, serious, light-hearted, weird, dramatic…

Now that you finished producing the video, why not measure its performance. You can see solid data with YouTube Insight, and Google Analytics that can take you even deeper down the rabbit hole, so long as your game for setting up smart custom event tracking. Imagine seeing plays, pauses, how many viewers hit the 30 sec. mark vs. 60 sec. mark, etc. Wistia has some nice analytic tracking options too, and also makes it easy to sync up Wistia and Google Analytics.

 You know a good video when you watch one. It doesn’t have to be viral nor huge. If it simplifies the most difficult data in an entertaining professional way, then it is successful. The bottom line is that, when it comes to explainer videos, the potentials are limitless. You can make a live-action videos, animated videos, whiteboards video, or whatsoever! As long as you keep these three things in mind:

  • Make it appealing
  • Make it pertinent and simple
  • And remember: exhibit the problem, and then present your solution

And your explainer video could turn out to be the best one.

But note this down: no matter how easy it seems to make, a professional explainer video needs a professional video production partner. You tell us what you want and we will happily provide you with all the tools that your business needs.

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