Video use in web design has become incredibly popular. Websites choose to integrate video into their design for various reasons, and it doesn’t look like they’re going to stop any time soon. And nor should they! Video not only increases website traffic, but also the length of time that visitors spend on the page. This is imperative for a business’ success, as traffic on a website would increase the likelihood of conversions. In this article, we’re going to explore 3 ways video enhances web design.
1. Video drives traffic to a website
Videos by nature are visually captivating and as a result, enhance web design by making product information more compelling and accessible. The visuals and short duration allow visitors to easily be informed about a product or service, which in turn attracts more visitors to a page. Video ads on YouTube and other social platforms like Facebook are a common tool that businesses use to bring users to their site, and that has proven to be a highly successful strategy to drive traffic.
2. Video effectively informs visitors about your work
“About Us” videos are a great way for a business to connect with its customers. Through the creative use of audio and visual effects—or cinematography and lighting for interviews—videos enhance web design by effectively revealing to potential clients the values and principles of a business, and such transparency would create trust between business and client directly and clearly. For video production companies and similar businesses, a showreel on your webpage showcasing the highlights of your best work is an efficient tool to impress future clients and make them inclined to work with you.
3. Video saves time and prolongs site visits
Video complements the contemporary fast-paced marketing arena. By condensing information and capturing attention, video saves visitors the time of reading and learning about a product or service. Video enhances web design as it has the advantage of being able to visually demonstrate a product or service and does not rely on text alone, making it a multi-purpose tool that accommodates users’ increased need for information to be delivered clearly and quickly. Such delivery boosts the chances of converting viewers into buyers.
In conclusion, with how the web is growing, and the pace at which it is growing, the demand for video is on the rise. It is no longer a question of whether a business should include video in its web design, but rather what videos to produce. The demand for video in the business environment has made it clear that this is the direction companies want to go in if they want to keep up with the competition and survive in their industries.
If you’re wondering about producing a video for your website, or creating a corporate video, take a look at our portfolio, and don’t hesitate to request our assistance. We would be delighted to help you.